Who We Are
Brand has never been more important than it is during the digital age. It can be built with a viral post or media coverage in a prominent publication. Unfortunately, it can be destroyed just as quickly through the same communication channels.
LeClare PR was established in 2019 to help startups and small-to-medium-sized private businesses understand the tremendous opportunity public relations presents their organizations. PR, without direction, blows in the wind. It is not blunt force - it is artistry when applied to business priorities and needs. PR has real impact, whether it's in building and reinforcing brand, securing third-party validation from those important thought leaders in your market, or driving leads and awareness through events, awards, and press.
LeClare PR Values
Collaboration
I am a part of your team, communicating with you and your teams on your channels, in your meetings, and on your email platforms. Consider me an extension of your PR/Marketing/Executive teams.
Trust
Good PR centers on trust: the trust journalists and influencers have in me, the trust I have in you to readily share information - even if it’s sensitive - and the trust you have in me to provide guidance and direction regarding your communication programs.
Character
After 30 years in journalism and PR, the biggest thing I have working for me is my brand. I’m transparent, direct, and, above all, honest.
Our Services
Heavy specialization in B2B
Consumer technology is fun but, the application of those technologies in the fast-paced corporate world is more interesting. Consumerization changed the ways businesses operate and, for those who understand the principles of selling to consumers, it acts as a differentiator.
Supporting startups and private brands
Let the big agencies deal with the multi-billion-dollar companies - LeClare PR is more interested in the ones that are forging down that path. Whether you are pre-seed or Series D, we have experience in supporting your business with PR strategy and tactics that will support your business priorities.
No bait and switch
From Day 1, you work with me. Whether it’s strategy or doing the grunt day-to-day work of building media, events, and award lists and pitching influencers, there’s only one place to place praise or look for accountability.
Strong influencer network
Does having a strong network guarantee media coverage? You’ll never hear that come from LeClare PR. Today’s reporters are too busy writing about the macro issues impacting the world around us. However, we have a long track record of building sustained relationships with influencers so we know the stories that will resonate and, when there is a relevant story thread, our clients are top of mind.
Operating as part of your team
We are on your Slack, your Teams, and your email and network. We are in the meetings you need us to be in. Simply put, we are part of your marketing and executive team.
Client fit is important to us
We are selective about our clients. We don’t represent just anyone and everyone. We are honest about a client’s fit with us, as well as our fit with them, to ensure long-standing, mutually rewarding relationships.
Contact us.
Phil LeClare
LeClare PR
Phil@leclarepr.com
Tel: 617-899-8470
“Public relations is not about who you know. It’s about taking tangible business goals, synthesizing them, and telling a story that grabs the audience and drives value for your business.”